Kraken and Williams Racing Join Forces: Become Official Crypto and Web3 Partner

• Williams Racing and Kraken announce global crypto partnership ahead of Australian Grand Prix
• Kraken branding to adorn FW45 halo and rear wing for 2023 FIA Formula One World Championship season
• Partnership will provide fans with new ways to explore the exciting world of digital collectibles

Williams Racing and Kraken Announce Global Crypto Partnership

Ahead of this weekend’s Australian Grand Prix in Melbourne, Williams Racing and Kraken have announced a major new global partnership, with the world-leading crypto platform becoming the team’s first ever Official Crypto and Web3 Partner. Founded in 2011, Kraken is one of the world’s largest digital asset platforms, offering more than 200 crypto assets and six fiat currencies across its mobile app and trading platform.

Kraken Branding on FW45 Halo & Rear Wing

As part of the agreement, Kraken branding will adorn the FW45 halo and rear wing for the remainder of the 2023 FIA Formula One World Championship season, as well as driver race suits and team caps. The rear wing will also showcase customer-owned digital collectibles artwork from leading third-party NFT projects at select Grands Prix. To further celebrate their partnership, Williams Racing and Kraken are also collaborating on limited-edition caps for select Grands Prix.

Kraken Pop-Up Experiences

Kraken has put fans at the heart of their activations with pop-up experiences in cities throughout the calendar. Additionally, they will produce content to educate fans about crypto and Web3 throughout their partnership with Williams Racing.

Mission & Values Shared

Kraken shares a legacy of success with Williams Racing along with values such as innovation, integrity, and providing excellent experiences for both fans and clients alike. Their mission is to empower people with new ways to connect and transact through versatile funding options offered by their comprehensive product offering.


This groundbreaking partnership between two long-standing brands provides an opportunity to explore exciting new worlds within digital currency together whilst increasing brand awareness for both companies worldwide.